At Sargent Cycle Products, I did a lot of work editing and creating digital assets and ad campaigns using Adobe Illustrator and Photoshop.
Harley-Davidson Pan America Seat Release
The process for new motorcycle seat releases included website assets and digital ads produced from photography taken by the Research and Development Department. Once I received the raw images, I would edit them in Photoshop, dropping the blue background per brand consistency. Editing included cutting out the background, masking in shadows, touching up blemishes, and color correcting. For Harley-Davidson, I also added a Harley-branded background. Then, I added the text and information to each ad size. Most of these new product releases included special pricing and online promo codes. For each campaign, there were around 10 different ad sizes for different paid advertising channels to include Google, Instagram and Facebook. I included a few of them to show the variety.
Late Model Kawasaki KLR 650 Seat Release
These particular assets go up as a slider on the main website page. This seat release was a very similar process to the Harley-Davidson Pan America above, but here I included a social (Instagram post) version.
